The company plans to introduce new pricing packages for upgraded markets in the coming months that bundle wireless and internet, Comcast president Mike Cavanagh said in a conference call post earnings.
Comcast is adopting a strategy similar to that of wireless carriers such as AT&T and Verizon, which aim to increase their market share by attracting customers with discounted premium plans that bundle 5G mobile services with high-speed internet.
“Comcast and its cable peers have a dramatic advantage in being able to offer a converged solution everywhere,” MoffettNathanson analyst Craig Moffett said.
However, the company’s quarterly results were strong, aided by its studio business.