Gopal Vittal, managing director and CEO of Bharti Airtel, said the telecom operator spent 12 months building the new spam detection system. “Spam has become a menace for customers,” he said.
Vittal also called for stricter regulatory oversight on messaging platforms including WhatsApp to safeguard customers. WhatsApp users in India, its largest market, have been complaining about the rise of spam texts from brands for many years.