“Since March 2023, as the new owners of MindGeek, now Aylo, we committed to meeting with employees and external stakeholders. We heard from our colleagues that they needed a fresh start. At the same time ECP, also committed to be more present in conversations that impact Aylo’s business, along with plans to correct misinformation and public perception about the company, who they are, and how they present themselves to the world. This new public mission requires a new public brand. This is but a first step, we will continue to communicate our efforts to position Aylo as a leader in innovation, diverse and inclusive adult content, and trust and safety.”
- Sarah Bain, VP Public Engagement, ECP