Statistical Analysis: The project measures deviations using standard statistical methods, such as Z-scores, to assess whether data depart from randomness. A key metric is the cumulative deviation of variance across the network, visualized as a graph showing trends over time. The project reports a composite statistic with a 7-sigma departure from expectation, suggesting a probability of 1 in a trillion that results are due to chance.
Event Selection: Events are chosen based on their potential to engage large populations emotionally or cognitively, including tragedies (e.g., 9/11, tsunamis), celebrations (e.g., New Year’s), and meditations (e.g., Kumbh Mela). The project specifies time windows for each event to test for correlations.