The campaign ended up being a huge success, with a 8.8% in lift in awareness and a 6% lift in intent across TikTok. Meta drove a 34 point lift in ad recall (236% higher than the Entertainment benchmark), 15.6 awareness and a 9.2 point lift in intent.
The LiveRamp study concluded a 15% incremental lift in box office sales via ticket bookings, largely driven by a 9.3% increase in average spend per customer – showcasing TikTok users were more likely to buy premium seats or go at peak times.