The Cowboys may not have won a Super Bowl since 1996, but they now have a $2.5 billion lead on the NFL’s second-most-valuable team, the Los Angeles Rams—and a $7 billion gap ahead of the No. 32 Cincinnati Bengals—thanks to Dallas’ nearly $800 million in local revenue during the 2023 season, including ticket sales, sponsorships, merchandise and other streams specific to the club. No other pro football team even topped $400 million, with the Las Vegas Raiders and the Rams getting the closest, and Dallas’ $564 million in operating income essentially doubled up the second-place Rams’ $286 million.
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