"If something like the ETF had launched too soon, I think it could have distracted from the people building on the actual technology itself," Kelly said. "We've had the fortune that for most of Unchained's life there wasn't an ETF," he added of the firm's efforts to educate investors on how to store their crypto.
The shift has had ripple effects across the industry, including insurance.
Becca Rubenfeld, COO of Anchor Watch, says regulatory movement is opening the door for bitcoin to be treated like any other financial asset. Traditional insurers don't cover bitcoin directly — they insure the infrastructure around it. But if bitcoin becomes an admitted asset on insurance company balance sheets, that changes everything.