Redfin CEO promises to ‘drink our own urine’ if mortgage rates don’t fall
He really said that: When asked about the company’s “Plan B” if mortgage rates don’t fall, Redfin CEO Glenn Kelman responded
He really said that: When asked about the company’s “Plan B” if mortgage rates don’t fall, Redfin CEO Glenn Kelman responded, “Plan B is to drink our own urine or our competitors’ blood, stay in the foxhole.”
This wasn’t at some informal, off-the-record gathering. It was on Redfin’s second quarter earnings call, the kind of call where executives usually stick to blandly optimistic platitudes — a call that gets transcribed on investor relations websites.
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