If you’re using the Amazon Shopping app for Android or iOS, you’ll find Rufus on the right of the navigation bar at the bottom (the Rufus logo is two blobs with a star next to them): Tap the button to bring up a chat window and start asking questions. If you’re shopping through the Amazon website, you’ll see the Rufus button up on the left-hand side of the toolbar at the top.
Straight away, Rufus will make suggestions about questions to ask—some of these may be related to recent searches or recent purchases. Click or tap on any of the suggestions, or enter your own question or prompt, and Rufus springs into action.