Sony's Hawk-Eye tracking services will be utilized to further enhance the accuracy of game-critical items like line-to-gain measurement. Additionally, Sony's Beyond Sports and its expertise in real-time visualization provides an opportunity to help engage the next generation of NFL fans.
"Building upon a long-established relationship, the NFL looks forward to embracing prominent industry leader, Sony, as an official technology partner," said Gary Brantley, chief information officer at the NFL. "Advancing technology on and off the field is a top priority for the NFL, and this partnership will fortify Sony's role in the NFL's ever-growing technology ecosystem, elevating various dimensions of our sport and bringing fans closer to game-day action.