A key component here is what is known as "agentic AI." Up to this point, the generative AI we've seen is great at creating content, analyzing content, and relies heavily on direct human guidance. Agentic AI, on the other hand, can reason in more complex environments, and, critically, it can actually do things. Think of an AI marketing tool that could not only craft a whole marketing plan and the creative materials involved, but also deploy it across the company's media channels. It could continue to monitor the campaign, adjusting it in real time to be more effective.
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