Mr. Gattyan’s appointment follows the Company’s previously disclosed long-term license agreement with Byborg Enterprises S.A. (“Byborg”), a company controlled by Mr. Gattyan, and the November 2024, $22.35 million investment in the Company by a Byborg affiliate also controlled by Mr. Gattyan, as well as another $25.44 million investment in the Company by that same affiliate, which investment is currently pending PLBY Group stockholder approval. Mr. Gattyan brings to the Board over 10 years of experience as an entrepreneur, digital technology executive, and director and chairperson of multiple organizations.
“Gyorgy has established multiple successful, web-based businesses, making him a valuable addition to the Board, as Playboy continues to pursue a digital focused, asset-light business model,” said Ben Kohn, PLBY Group’s Chief Executive Officer. “I’m excited to welcome Gyorgy to PLBY Group and have his experience and support as the Company returns to growth.”