Wood argues that Nothing will have to be "extremely price competitive" given how much it's targeting the Indian market, too. In January, Pei said Nothing was now the fastest-growing smartphone brand in India, achieving 557% year-over-year growth in 2024.
Notably, Nothing said that its pricier Phone (3a) Pro model won't be available for orders in India. The company's co-founder Akis Evangelidis plans to move to India to head up operations there later this year.