In the press release on Monday, Trump Media said the ETFs and exchange-traded products will have a "Made in America" focus and will launch later this year, subject to regulatory approval. It's President Trump's latest foray into crypto, after his family introduced several Trump-branded non-fungible tokens and memecoins and announced plans to start a crypto bank of sorts.
The announcement also further blurs the line between the president's business ventures and his policy agenda.
Trump is the majority owner of Trump Media, which has a market cap of about $4.6 billion. It's a tiny and money-burning business. Trump Media last month reported losing $400 million in 2024, while taking in $3.6 million in revenue.