Here’s another way to think about it: Let’s say you have a super-efficient light bulb that uses very little electricity. You might think, “Since this bulb uses so little energy, I can keep more lights on without worry!” Suddenly, you’re using more light than before, which could end up using more electricity overall, even though each bulb is using less. This is the basic idea behind the Jevons Paradox—it shows how we can’t just rely on making things more efficient to use less of something.
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