Threads could provide Meta more places to deliver ads to users. Ads accounted for 98.3% of Meta's total revenue in the third quarter.
"Specifically, as it pertains to monetization, we don't expect Threads to be a meaningful driver of 2025 revenue at this time," said CFO Susan Li on the earnings call. "We've been just pleased with the growth trajectory and again, are really focused on introducing features that the community finds valuable."