Olyn also gives filmmakers analytics on viewership, such as which country the movie is doing well in, as well as minutes watched, and a database of users that have watched the movies. “Filmmakers can spend years making a film but don’t ever get to meet or own their audience at all. So we see this as a very powerful tool. It becomes an audience that you can directly address for your next movies and then grow from there,” said Jipa.
The question is, can Olyn compete with the convenience and scale of major streamers? While its model offers much higher revenue shares for filmmakers, it also means all the weight is placed on the shoulders of production teams to drive marketing and partnerships.