In 2020, TikTok faced several challenges, including:
- Data privacy concerns: TikTok faced criticism over its handling of user data, particularly in the wake of the Cambridge Analytica scandal.
- Competition from other social media platforms: TikTok faced increased competition from other social media platforms, such as Instagram and Snapchat, which also offered short-form video features.
- Political tensions: TikTok faced scrutiny from the US government over its ties to the Chinese government and concerns about censorship and data security.