Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, according to the report.
The owner of Facebook and Instagram, whose majority of revenue comes from ad sales, did not immediately respond to a Reuters request for comment.
Social media firms such as Snap, Pinterest, and Reddit are increasingly investing in AI and machine learning tools to attract advertisers in an intensely competitive and crowded digital ad market.
Technology firms such as Google and OpenAI have also launched video and image-generation AI tools, but their widespread adoption in advertising remains in doubt as marketers weigh concerns over brand safety, creative control and quality.