Sawyer Merritt, who runs a prominent X account that frequently interacts with Musk, panned the BMW UK account.
“Their posts got an average of 12 likes,” Merritt wrote.
When reached for comment, a BMW UK spokesman said the division would “continue to be active on X” despite no longer posting on the account.
The spokesman did not respond to questions about whether Musk’s behavior had prompted the move.
“The social media presence of BMW Group brands is managed by each country/region to address their unique requirements,” the spokesman said in a statement.
“In the UK we’ll continue to be active on X, providing a dedicated customer support channel to meet the needs of our customers,” the spokesman added.
“This approach will differ across our brands and regions, reflecting the specific needs of each market.”