But it didn’t last long. Fallon’s Bored Apes promotion in Jan. 2022 was the beginning of the end. By Sept. 2022, trading volume for NFTs had fallen 97%. Doodles, which started as an NFT project, was declaring by early 2023 that it was no longer just an NFT project. And now Doodles is partnering with McDonald’s for a coffee cup promotion and Doodle NFTs are soaring in price, according to CoinTelegraph.
The X account for McDonald’s shared a teaser on Tuesday which included a short 7-second video with the numbers 11/18, meaning Nov. 18.