Amazon eyes global expansion for its Temu, Shein competitor
Amazon debuted Haul last year, offering makeup, apparel, accessories and other items that are often priced at or below $20.
The company intends to launch its discount storefront, called Haul, in Europe later this year, according to two people familiar with the matter who asked not to be named because the plans are confidential.
Recent job postings indicate Amazon is eyeing a wider global rollout. One listing stated the company is looking to hire a software development engineer in the Haul team to help with a worldwide launch. The job was posted to Amazon's website but has since been removed. Another role is for a senior product manager to assist with a launch in Mexico. Both openings were posted earlier this month.
An Amazon spokesperson said the company didn't have anything to share on its plans for Haul, which were earlier reported on by The Information.
"We are always exploring new ways to work with our selling partners to delight our customers around the world with more selection, lower prices, and greater convenience," the spokesperson said in a statement.
The expansion comes months after Haul's debut. Amazon unveiled the online store in November, describing it as an "engaging shopping experience that brings lower-priced products into one convenient destination." Haul is only accessible through Amazon's mobile app, and most items are priced at $20 or less.