Retailers are taking notice.
Canada's largest grocery chain, Loblaw, now uses a "T" symbol to label U.S. products made more expensive by retaliatory tariffs. In Denmark, supermarket chains Netto, Bilka, and Fotex have begun marking European goods with stars to help shoppers identify local options.
Some American companies are already feeling the impact. Beyond Meat warned investors of potential losses due to "anti-American sentiment." Canadian grocery giant Empire reported rapidly dropping sales of U.S. products, while the Swiss chocolatier Lindt announced it would shift production for the Canadian market from the U.S. to Europe.