Tesla's affinity for the genre isn't new, but this latest news out of "We Robot" adds a new twist. Musk has hosted massive EDM-inspired events in the past, such as the "Cyber Rodeo" at Tesla’s Texas Gigafactory and rave-fueled "Giga Fest" in Berlin, where techno became an integral part of the celebration. He has also flirted with part-time music production, releasing his song "Don't Doubt ur Vibe" back in 2020.
The "We Robot" event, held at Warner Bros. Discovery studio, was already drawing attention for showcasing Tesla's latest advancements in robotics and autonomous vehicles. However, the Optimus bots stole the show by roaming around the crowd, dancing and even conversing with fans in varying accents.