Software developers Sam Brashears and Edward Frazer perceived this to be the case as well. During internships at tech giants like Meta and Stripe, they struggled to get automations working using some of the more popular app-linking tools.
“I’d been dealing with the pain of designing integrations and automations from scratch,” Frazer told TechCrunch in an interview. “And Sam believed that generative AI models would solve the biggest problem in integrations — transforming data between APIs.”