When Cook became Apple’s CEO in the summer of 2011, the company faced a very different situation:
- Its market value was approximately $350 billion.
- The company relied heavily on the iPhone and the Mac.
- Apple was perceived as a niche hardware manufacturer.
By contrast, today, Apple is:
- The world’s most valuable company, being the first to exceed a $3 trillion valuation.
- A diversified ecosystem that includes hardware, software, and services.
- A leading player in several technology sectors.