"People hear about it through word of mouth. They see the utility of it. They see their friends using it," Lightcap said in an interview, adding that it takes time for individuals to find use cases that resonate. "There's an overall effect of people really wanting these tools, and seeing that these tools are really valuable."
OpenAI is seeing that spill over to its growing enterprise business. The company now has 2 million paying enterprise users, roughly doubling from September, said Lightcap, pointing out that often employees will use ChatGPT personally and suggest to their companies that they implement the tool.