The Jevons Paradox is when making something work better actually leads to using more of it, not less. Imagine you have a really fast bike that makes you use less energy to speed up. Because it’s so good, you want to bike everywhere, even more than before. Now, even though your bike is better at saving energy, you end up using it so much that you may use even more energy overall. The same thing happens with other resources like coal, water, or electricity. The Jevons Paradox happens because when things get easier or cheaper to use, we usually start using them more, which can cancel out the benefits of them being more efficient in the first place.
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