"This partnership boosts the number of buyers and sellers," said Enberg. "It could also solve some of Marketplace's trust issues."
While Facebook doesn't charge listing fees, it does take a 10% cut of sales made through its shipping service, according to Facebook's Help Center.
Marketplace isn't a major direct revenue source, but it keeps users engaged.
"It's one of the least monetized parts of Facebook," said Enberg. "But it brings in engagement, which advertisers value."
Meta relies on ads for over 97% of its $164.5 billion revenue in 2024.