At the time, Google said it was “fighting for an agreement that avoids passing along additional costs and offers [subscribers] more flexibility in how you watch your favorite sports and shows.” (Pay TV providers have reportedly been fighting for more flexible ways to bundle channels, particularly at the basic tiers of their services.)
Meanwhile, Paramount co-CEOs George Cheeks, Chris McCarthy, and Brian Robbins sent employees an internal memo describing Google as “unwilling to agree to reasonable terms consistent with the market, choosing to jeopardize the entertainment experience at the expense of consumers.”