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RE: LeoThread 2025-03-08 11:18

in LeoFinance7 months ago

Innovation continued to define PostFinance’s evolution. In 2008, it opened its first advice centers in Lausanne, Basel, and Zurich, enhancing customer access to financial planning. The 2010s saw a strong push toward digitalization: the e-banking system was overhauled in 2014, followed by a website redesign in 2017, and the launch of "Valuu" in 2019, a fully digital mortgage brokerage platform (later sold to Credit Exchange AG in 2023). In 2021, PostFinance partnered with Swissquote to introduce "Yuh," a mobile banking app integrating payments, savings, and investments, reflecting its focus on tech-savvy customers.
PostFinance also adapted to emerging trends, such as offering cryptocurrency access (Bitcoin and Ethereum) in April 2023 through a partnership with Sygnum, responding to growing customer interest in digital assets.