Here’s what the line looks like:
AirPods 4 ($129)
AirPods 4 with Active Noise Cancellation ($179)
AirPods Pro ($229)
AirPods Max ($549)
I picture a lot of late-night sessions among Apple’s handsomely paid branding team, attempting to determine what to call the new tier. I can practically guarantee someone tossed out “AirPods 4.5” in a bid to leave the office before sunrise. Ultimately, however, they landed somewhere far more unwieldy. But hey, at least it does what it says on the box.