Distributor SBD is estimating a four-day opening of $10.07 million, which puts it ahead of Twisters‘ estimated holiday gross of $9.56 million and It Ends With Us‘ estimated $9.5 million. Rival studios, however, show Reagan coming in lower.
Receiving blistering reviews — its critics score is 18 percent on Rotten Tomatoes — Reagan fared better with audiences, who gave the biopic an A CinemaScore. Box office analysts knew the film would play older but hoped the attention surrounding the 2024 presidential election would broaden the audience, with no such luck. Roughly 85 percent of ticket buyers are over the age of 35 — including an unheard of 66 percent over the age of 55, setting Reagan up for a promising run on premium VOD, a preferred platform for older consumers.