Adobe, a creative technology powerhouse valued at roughly $150 billion, is best known for the Photoshop image editing tool. The company also makes Premiere Pro, a video editing platform widely used by professionals in broadcast media, advertising and other industries.
"We're building the world's leading AI video platform for enterprise, and Adobe's investment validates that direction," Synthesia CEO Victor Riparbelli told CNBC. "We share a vision: democratizing high-quality content creation and making enterprise communication faster and more effective."