"AI enables families and advisors to plan with greater clarity and confidence," co-founder and CEO Cody Barbo said in a statement announcing the funding. "By combining technology with human compassion, we're transforming how people protect and preserve their legacies."
The new round was led by Moderne Ventures, and includes Northwestern Mutual Future Ventures, UBS Next and Erie Insurance. The most recent publicly available valuation figure for Trust & Will was $169 million, according to PitchBook data as of June 2022. The company told CNBC its valuation is now in the hundreds of millions of dollars, and has increased by more than 5x from its 2020 Series B valuation to its new Series C, but declined to be more specific.