Despite ad tech company The Trade Desk on Wednesday reporting a 22% year over year increase in fourth-quarter sales to $741 million, that figure came in below Wall Street estimates, which sent shares tanking. CEO Jeff Green attributed the miss to "a series of small execution missteps" during an analyst call.
Although companies are pumping money into digital ad platforms, there's a chance that high inflation, tariffs and weaker economies outside of the U.S. put pressure on the ad market, experts said.