Trial reels are shown to non-followers, and if a creator feels good about how the content is performing, they can choose to share it with their followers.
The feature could give Instagram a bit of an edge over TikTok, which currently doesn’t offer a way for users to experiment with different types of content.
Instagram VP and Head of Product Management Ashley Alexander told TechCrunch in an interview that the idea behind the feature is to give creators a way to try out a new genre, storytelling format, or topic without facing pressure to perform.