Creators can share a reel as a trial by toggling the “Trial” option after creating a reel. The reel will then be shared with non-followers, and won’t appear on their profile’s main grid or reels tab. It’s worth noting that a follower could still see a trial reel if someone shares it directly with them.
After 24 hours, creators can see how many views, likes, comments, and shares the reel received. They can then choose to archive it or post it to their profile to share it with their followers.
The new feature is rolling out globally to everyone with a professional account on Instagram over the next few weeks.