Passionfroot is a marketplace for business-focused content creators looking for brand partnerships — and vice versa
As the creator economy is growing rapidly, brand partnerships remain one of the prime ways creators can earn money.
As the creator economy is growing rapidly, brand partnerships remain one of the prime ways creators can earn money. Other services like link-in-bio apps with affiliate links or Pateron-like subscriptions become secondary ways to increase creators’ income. For platforms and startup, the biggest challenge remains to match brands and creators for collaboration.
Berlin-based startup Passionfroot is building a toolkit and a marketplace for business, productivity, and thought leadership-focused creators for brand collaborations.
The company was founded by CEO Jen Phan, who had a career in early-stage investing and Lorenzo De Nobili, who previously started a marketplace connecting users with different professionals for services. The startup has raised $3.8 million in a seed funding round led by VC Supernode Global, with other investors including Miro CEO Andrey Khusid’s s16vc, Sequoia, Accel’s Scout Fund, and Creandum also participating — Creandum previously invested in the company’s $3.4 million pre-seed round too. The seed round included angels such as former Zapier CMO Kieran Flanagan, ex-community and creator lead at Notion Ben Lang, Linktree CPO Jiaona Zhang, and Austin Lau, who looks after Growth at Anthropic.
Before launching Passionfroot, Phan launched a tech newsletter in 2020 for tech professionals with immigration backgrounds. She thought about leaving her VC role and going full-time on the newsletter.
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