Have to build things on your own. Relying upon the Googles and FB of the world, long term, is a mistake.
I like the idea of building an ad platform and then catering to companies. Then things such as traffic, pageviews, and clicks make a difference.
That is stuff we can control.
yeah, make people pay in LEO for ads, that would give it an actual use case. I am considering something like that for Hivelist. Which posts can already be promoted using and burning LIST already.