The targeted focus certainly helps. Hive does have the hindrance of being a feeder system for everything.
That said, what about the other communities/tribes. A lot of them are still operating like they did almost 2 years ago.
To me, that is the crux of the problem. There is little to no development which is giving the users little to be excited about. This, in turn, creates the same experience on a daily basis, never changing over time.
In this era, new features need to be added or else people get bored.
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