Yes, they do :)
I've been to one study case that was all about a company that used memes to improve some of its key performance indicators. They called it memetics lol
I thought it would be a shit show but it was actually very good.
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Make it a post so people learn about it. I think people would love it lol.
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That's actually not a bad idea!
I'll see if I can find my notes and maybe I'll get to it!
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