I'm a bit skeptical about the influencer thing but in general I agree with everything you said, especially the information part. Things can be very complicated for people who are very new to crypto.
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On one hand, it would be nice to land an influencer with high name recognition. On the other hand, the influencer should join us on our terms, not his or hers.
Both Web 2.0 and Web 3.0 use likes or their equivalents. Hive offers crypto, and their Web 2.0 apps don't. Other Web 3.0 services offer crypto as well, but can they say they fought the power? Hive can.
I may be wrong here, but as far as I can tell Hive is the only crypto-rewarding platform which is community first, and Hive's war for independence is proof. This looks to me like Hive's USP, and we can use that as a marketing tool.
We combine that with the numerous ways investing in Hive can help their money grow in ways not possible with the Web 2.0 services they came from, that seems to be a powerful 1-2 punch.
FB/IG/YT/Tw may let you make bank; Hive is bank, and you are your own bank at Hive. This concept can be fine-tuned to sound less clumsy, but the kernel for a powerful marketing tool is in there.
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