I think you underestimate that there are different "them"s. We have China, Russia, USA and Europe. All of these four want to release something of a state cryptocurrency, so they are already competing with each other and against BTC. With Cryptocurrencies being the new hot shit for governments we could see a pressure on them to finally have a race to the bottom on their end.
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I see it differently...All roads lead back to the banks, ultimately - the rest are just unwitting players on the stage.