The learning curve on the platform when I started was abysmal, in itself I was a user with basic knowledge of cryptocurrency, for an average user who wants to enter is even more difficult, to start you must know about cryptos, how they work, the blockchain, its application in this case as the blogging, then go things like steem, proof of stake and the so-called proof of brain, and then to generate income you must go after the healers, healing projects, and here everything will depend on the type of skills and disposition of time, either to be part of a project or understand how your skills can be used to get noticed, then depending on the community you are part of, for example it is not the same to try to emerge in the Hispanic community, whose curators or projects have failed because of the way they have handled the opportunities that witness, killer whales, dolphins and projects have opened for them, that other communities perhaps the African or Asian ones, or simply the Anglo-Saxon ones that are very open, then the experiences are different for each community, then later assimilate that there are other front-ends where their content can be published adapted to each one of them, Understanding the economic concepts that are tied to the reward of their publications, plus other technical details that are accumulating in each hardfork, is very difficult, is too much time invested, I personally have taught these things and it is frustrating when people have given everything to the hand and time end up leaving.
So all these factors compared to traditional media, is what makes it even more difficult for these platforms to be known, personally I think that this as a form of initiation should not be the first, but rather a 3 or 4 platform for content creation.