Yes pretty crazy stuff!
Their algorithm is pretty nice!
But also it is a bit of a pain in the butt...sometimes it makes us scared about our privacy. I use Brave as a browser because I hate it when I check for something and the see the very same thing sponsored on my Instagram or Fb account. It's good for the metadata to collect as much data as possible and that way you can actually find the things that you like easier but it also very bothering sometimes goes as far as harrasing.
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