Consumer’s interaction with search info is changing at a fast pace, instead of using the usual traditional google search engines which return a list of links, many are now going to AI chat platforms for indepth answers. This is not a temporary shift; we are seeing a large-scale transformation in how people search for info online.
A look at the growth in AI search shows a remarkable growth statistics of 527% fold growth in just five months. This very quick adoption shows that users are shifting their focus on AI search instead of the usual traditional search engines for info retrieval. Also data indicate that nearly 50% of the adult population in the U.S uses language models like chatgpt and other AI chatbot as faster options for info search online. This percentage, in my opinion, only represents a fraction of people who use AI for searches daily around the world.
The big deal about this is how this transformation is affecting businesses around the world. Traffic which comes from AI search is growing rapidly and also very valuable. Also, data indicate that AI driven conversions are 4.4 times more effective than those traditional search engine traffic. This means that customers which come via AI searches and interactions are often more engaged and far along to making purchase decisions taking action.
The question for brands and business owners is this: Is your business captured in these AI responses?
If your brand, products or services are not appearing when a customer asks these AI models questions, it means that you are effectively not visible to this segment of users and potential customers base. In an environment which values direct answers, a drop in visibility means you are missing out of the pool of potential customers who are very much in need of what they searched for.
The issue of online visibility is to outgrow simple search engine optimization or rankings. It now includes the assurance that your brand info is accessible, understandable, and authoritative enough for AI to be included in their responses. This means that business and brand owners need to study how AI processes info and do what they can to make sure their business content is AI friendly.
The shift in customer behavior is a large-scale change that has an impact on business visibility and customer acquisition. Any business or brand ignoring this new trend would likely fall behind those who have adopted the system and know customer behaviors. In the future customer behavior is going to be very conversational, and being "in the answer" on AI searches is very important.
Posted Using INLEO