What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Underconsumption core is similar to the "deinfluencing" trend — another popular response to online shopping culture. Deinfluencing involves shedding light or calling into question popular products often promoted by creators online.
Consumerism is a cancer when you think about it. People simply cannot control themselves.