The Internet You Can Own
Ethereum has underperformed Bitcoin and the ETH/BTC ratio falling to levels not seen since 2018, prompting a grassroots "Brand Hack" initiative to address Ethereum's marketing shortcomings. While Ethereum prioritized decentralization over scalability—a technically sound decision evidenced by its dominance in stablecoin TVL—it has failed to effectively communicate its value proposition or cultivate the cultural relevance enjoyed by competitors like Solana. One remedy is to position Ethereum as "The Internet You Can Own" and implement an Intel Inside-inspired marketing program, where applications built on Ethereum would display a certification logo in exchange for financial and ecosystem support.