Social media content should help with Branding, Promotion/Sales, SEO and build a following you no longer have to pay to reach eventually. Consider each individually when measuring social media results! 
Social media content should help with Branding, Promotion/Sales, SEO and build a following you no longer have to pay to reach eventually. Consider each individually when measuring social media results!
I may be biased but considering the impatience as the real symptom causing the issues.